Overview
DiPasquale Fence is a third-generation, family-owned fence company in Millstone Township, NJ. Since 1956 they have installed vinyl, aluminum, wood, chain link and composite fencing for homeowners across Monmouth and Ocean Counties.
The Challenge
Homeowners usually compare several fence contractors before they call. DiPasquale needed a website that matched more than 60 years of reputation, showed their real work and made requesting an estimate easy from any page, on any device.
What We Built
TJB WebMedia designed a custom WordPress website around one goal: more estimate requests.
- Trust-first homepage: the “Jersey’s Premiere Residential Fence Specialists” headline sits beside award badges, the family history and a clear estimate button.
- Fence gallery by material: separate galleries for vinyl, aluminum, wood, chain link and composite fencing, so homeowners can browse the style they want.
- Estimate funnel: a dedicated Request Estimate page, with estimate buttons and a click-to-call number on every page.
- Local service area pages: location pages for towns such as Freehold, Manalapan, Marlboro, Colts Neck, Holmdel and Jackson.
- Proof and answers: Google reviews, House Smarts TV video features, a blog, a podcast and an FAQ page.
- Mobile-first build: every page is designed for phone visitors first, then scaled up for desktop.
The Result
DiPasquale Fence now has a website that looks as established as the company behind it. Homeowners can see the work, read reviews and request a free estimate in a few taps.
